Thursday 28 March 2013

JYP Creative Closes And The Business Behind It

20121128_seoulbeats_wondergirls_2pmA few days ago, JYP Entertainment announced that they closed down a business division in the US, on the grounds of profitability. While JYP Creative‘s closure does not signal the end of JYP Entertainment (many other entertainment companies drop unprofitable acts/entities to stay fighting fit) or the complete end of their American operations (after all, the Korean BBQ restaurant is still open!), it raises many questions about the viability of K-Pop in the US and how well JYP Entertainment is doing as a business entity.

We might be beating a dead horse now, but it’s an open secret the Wonder Girls never really worked out in the US. Apart from that one song which got everybody finger-pointing for a while, nothing much has happened since then (aside from that collaboration with Akon, which was everything right and wrong about K-pop trying to break into the US Market).(...)
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Post tags: JYP Entertainment, US Ventures, Wonder Girls

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