JYP Entertainment differs from SM Entertainment and YG Entertainment in that the company name isn’t one of the first things that comes to mind when considering the idol groups. Very often SME groups are first seen as products of SME’s training with polished images; YGE groups are the artists and oh-so-creative. But what are JYPE groups? There isn’t an umbrella that’s easy to fit over all the artists–at least, aside from the JYP whisper–and because of that, the groups in many ways are able to creative a sense of identity that appears more regular yet still is wildly appealing. They’re also the one out of the Big Three to spread out their talents among subsidiaries, using AQ Entertainment and Big Hit Entertainment in odd ways to house some artists in their entirety but others only partially. But despite these positives, JYPE nonetheless seems to fall behind the other two companies, not creating the “quality” that the others sometimes make.
This year seems to be an odd one for the company. The liquidation of JYP Creative, JYP Entertainment’s subsidiary in the United States, doesn’t come as a surprise. The subsidiary was created in November of 2011 to aid potential US ventures, just around the time the Wonder Girls made their Korean comeback with Wonder World. And a year after, in the same month as leader Sunye‘s announcement of marriage, the subsidiary was liquidated, perhaps a bit late as the company had already suffered more than $1.5 million in losses. JYP’s restaurant, Kristalbelli, however, remains standing, though business hasn’t exactly been booming.
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Post tags: JYP, JYP Entertainment, Wonder Girls
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